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Similar joint-ventures were arranged in other regions of the world in the 2000s, including Smith's in Australia, and Sabritas and Gamesa in Mexico. As a result of these international arrangements, some global Frito-Lay products (such as Doritos) are branded under the same name worldwide. For example, Lay's chips are a similar product to Walkers Crisps in the UK[24] and both share similar logo designs.
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Sales began expanding geographically after Doolin hired a sales force to make regular deliveries to stores. The Frito Company also began selling the products of potato chip manufacturers through license agreements. Frito-Lay began in the early 1930s as two companies, "The Frito Company" and "H.W. Lay & Company", which merged in 1961 to form "Frito-Lay, Inc". In 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company, resulting in the formation of PepsiCo.
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The 1960s was an era of consolidation, with a number of food and beverage firms being gobbled up by larger entities. Pepsi-Cola was considered a takeover target not only because it ran a distant second in the soft drink sector to industry giant Coca-Cola Company, but also because little of the company's stock was in the hands of management. Following the creation of PepsiCo, however, the new company's directors held a much larger proportion of shares, with Lay holding a 2.5 percent stake himself. A second force behind the merger was Frito-Lay's desire to more aggressively pursue overseas markets. The company's sales had largely been restricted to the United States and Canada, but it could now take advantage of Pepsi's strong international operations, through which Pepsi products were sold in 108 countries. Later that year, Lay borrowed $100 to take over Barrett's small warehouse in Nashville on a distributorship basis.
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Willard Korn served as president of Frito-Lay during the mid-1980s, a period coinciding with the company's relocation of its headquarters from Dallas to Plano, Texas, but more importantly with a spate of failed product introductions. In 1986 Frito-Lay rolled out a slew of new products, several in the nonsalty snack sector, including Toppels cheese-topped crackers, Rumbles crispy nuggets, and Stuffers dip-filled shells. The company also attempted to penetrate the growing market for kettle-cooked chips, a variety harder and crunchier than regular potato chips, with a brand called Kincaid. The barrage of new products was too much for Frito-Lay's 10,000-strong sales force to handle; products were lost on store shelves and all of the new brands were quickly killed. Korn resigned from his post in November 1986, with Jordan returning to Texas to head Frito-Lay once again. Under Jordan's leadership in the late 1980s, Frito-Lay focused on revitalizing its existing brands rather than developing new brands.
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In 1946 another franchise was launched in Bethesda, Maryland, followed by a Hawaii-based franchise in 1947. The following year, Frito introduced Chee-tos brand Cheese Flavored Snacks, which gained immediate popularity. Meantime, the Fritos brand went national in 1949 when Doolin purchased color advertisements in several magazines, including Ladies' Home Journal, Better Homes and Gardens, and Life. Impressed with his five-cent snack, Doolin discovered that the manufacturer wished to return to Mexico and would sell his business for $100. Doolin borrowed the money from his mother, purchasing the recipe, 19 retail accounts, and production equipment consisting of an old, handheld potato ricer.
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Frito-Lay says it plans to deploy 700 electric vehicles by the end of the year. The company is also partnering with an EV charging company, based in Huntersville, that designs and builds the infrastructure. There are 28 trucks, traveling around 800 miles, that depart from the Nevada Blvd. location daily. Allen says electrifying the fleet will eliminate 260 metric tons of greenhouse gas emission each year. A growing juice bar company, The Gem, needed a second location in the Dallas are...
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Frito-Lay, the $12 billion convenient foods manufacturer, hired C1S to design th... PepsiCo is dedicated to producing the highest quality, greatest tasting food and beverage products in every part of the world. For this reason, PepsiCo adheres to all relevant regulatory requirements regarding the use of genetically-modified food crops and food ingredients within the countries it operates. In order to go fully electric on the vehicle front, the snack company partnered with Duke Energy, which provides the transformer for power. Tuesday, Frito-Lay announced its southwest Charlotte Product Exchange Center is the company’s first 100 percent electric-vehicle site. In June 1965 Frito-Lay merged with Pepsi-Cola Company to form PepsiCo, Inc., with Frito-Lay becoming an independently operated division of the new company.
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With consumers preferring less salty snacks, the sodium content of the chips was also reduced. The new Lay's chips were introduced in 1992 through an ad campaign featuring the tag line, 'Too Good to Eat Just One! Frito-Lay also continued to roll out new products, including Wavy Lay's potato chips and Baked Tostitos (1993), Cooler Ranch flavor Doritos (1994), and Baked Lay's (1996). After establishing a research laboratory to develop new products in 1949, H.W. Lay expanded its product line during the 1950s to include barbecued potato chips, corn cheese snacks, fried pork skins, and a variety of nuts.
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Williamson served as the first chairman and CEO of Frito-Lay, with Lay taking the position of president. In 1962 Lay took over as CEO, with Fladger F. Tannery becoming president; two years later, Lay added the chairmanship to his duties. In the midst of the Great Depression, the lack of job prospects spurred a number of young people to turn to entrepreneurship in order to get ahead. Among these were the founders of the two companies that would merge in 1961 to form Frito-Lay.
You Can Now Customize Your Frito-Lay Variety Packs - K 104.7
You Can Now Customize Your Frito-Lay Variety Packs.
Posted: Fri, 18 Dec 2020 08:00:00 GMT [source]
In 1963 Frito-Lay began using the slogan "Betcha Can't Eat Just One" in its advertising for Lay's potato chips. Two years later comedian Bert Lahr began appearing in ads in which he attempted--always unsuccessfully--to eat just one Lay's chip. Annual revenues for Frito-Lay exceeded $180 million by 1965, when the company had more than 8,000 employees and 46 manufacturing plants. Lay and the Frito Company merged to form Frito-Lay, Inc., a snack food giant headquartered in Dallas with revenues exceeding $127 million. The new company began with four main brands--Fritos, Lay's, Ruffles, and Chee-tos--and a national distribution system.
In early 1991, Roger A. Enrico was named to the top spot at Frito-Lay, after most recently serving as president of PepsiCo Worldwide Beverages. Enrico, a former Frito-Lay marketing vice-president, immediately set out to turn around the stumbling but still formidable snack giant. During 1991 the company eliminated 1,800--or about 60 percent--of its administrative and managerial jobs, creating a much more streamlined structure. Four of the company's 40 plants were closed or sold off, and more than 100 package sizes and brand varieties were dropped from what had become an unwieldy product portfolio. On the selling side, Frito-Lay created 22 sales/marketing offices to bring decision-making closer to retailers and consumers. To enhance the flavor of both chips, the company developed a new frying process and switched from soybean oil to cottonseed oil.
The company also expanded outside the Southeast and acquired a number of weaker competitors. Lay went public as a company with a workforce exceeding 1,000, manufacturing facilities in eight cities, and branches or warehouses in 13 cities. Revenues in 1957 stood at $16 million, making Herman Lay's company the largest maker of potato chips and snack foods in the United States. H.W. Lay had also gained fame for carefully developing and utilizing its sales routes. This "store-door" delivery system helped to increase revenues as the salespeople were able to "work" a particular sales territory more intensely. Lay had operations in 30 states, following the purchase of Rold Gold Foods, makers of Rold Gold Pretzels, from American Cone and Pretzel.
Frito-Lay proudly announced its South Charlotte Product Exchange Center (PEC) as the company’s first 100% all-electric vehicle site. The Charlotte fleet is Frito-Lay’s first all-electric outfit in the country, but it’s part of the company’s mission toe achieve net-zero emissions by 2040. CHARLOTTE — Frito-Lay is trading in flaming hot gas engines for electric vehicles at one of it’s Charlotte facilities.
With the domestic market so firmly in its control, Frito-Lay was sure to look increasingly overseas for growth opportunities, particularly because there was no other global competitor in the industry. In the early 21st century, the company was likely to continue its expansion of its main brands--especially Lay's, Ruffles, Chee-tos, and Doritos--into new markets and to seek additional acquisitions and joint ventures in order to add more brands to its non-U.S. Portfolio, which featured Walker's in the United Kingdom and Sabritas in Mexico. Entering the 1990s, Frito-Lay faced continuing challenges from both regional and national players, including the upstart Eagle Snacks brand, owned by beer powerhouse Anheuser-Busch Cos. Eagle Snacks gained market share in the 1980s with premium products that sold for low prices, some of which were 20 percent lower than those of Frito-Lay. In addition to the increased competition, Frito-Lay also suffered in the late 1980s through 1990 from self-inflicted wounds, such as increasing prices faster than inflation, letting the corporate payroll become bloated, and allowing product quality to decline.
As Kendall succinctly related to Forbes in 1968, "Potato chips make you thirsty; Pepsi satisfies thirst." The plan was to jointly market PepsiCo's snacks and soft drinks, thereby giving Pepsi a potential advantage in its ongoing battle with Coke. Unfortunately, these plans were eventually scuttled by the resolution of a Federal Trade Commission antitrust suit brought against Frito-Lay in 1963. The FTC ruled in late 1968 that PepsiCo could not create tie-ins between Frito-Lay and Pepsi-Cola products in most of its advertising. PepsiCo was also barred from acquiring any snack or soft drink maker for a period of ten years.
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